by Melanie Herron | Nov 26, 2014 | Blog
The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...
by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
by Melanie Herron | Oct 31, 2014 | Blog
Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media is arduous. Once the presence has been established, practices often find themselves waiting...
by Melanie Herron | Oct 24, 2014 | Blog
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
by Melanie Herron | Sep 25, 2014 | Blog
Social proof. It is defined as informational social influence and is taking the way we do business by storm. Social proof is a psychological shift in one’s thinking based upon the actions of others. A perfect example of social proof is the fact that many businesses...
