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Why Facebook is No Longer a Free Medical Marketing Tool

The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...

Healthcare Marketing Strategies that Actually Work

Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...

The Science Behind Email Marketing

As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...

How to Make Blogging Less of a Headache in 2014

Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...