by Melanie Herron | Jun 15, 2016 | Blog
The need with which healthcare providers share information with patients must evolve to meet the regulatory requirements of Meaningful Use, Value-based purchasing and the Hospital Readmissions Reduction Program. In order to improve compliance and outcomes, these...
by Melanie Herron | Feb 4, 2016 | Blog
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
by Melanie Herron | Jul 7, 2015 | Blog
Let’s face it, people like easy. Video is easy. It’s no wonder that social media posts using video have the most organic reach than any other type of post on Facebook. So what are you doing to increase the amount of engagement on your social media pages? Here are five...
by Melanie Herron | Jun 3, 2014 | Blog
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...