In the pursuit of improved rankings on sites like Google, many businesses implement search engine optimization tactics that are ineffective due to improper execution. There are many ways to improve web ranking successfully.. However, your website visitors are coming to your site for a specific reason: information. If your website content fails to give the visitor what they want, you risk losing them, regardless of where you rank online. […]
When it comes time to choose a marketing partner, there are a lot of factors to consider. From budget and experience to personality and work ethic, the choice you make can play an integral role in the success or failure of your marketing objectives. If your goal is to hire a marketing employee or team of employees, consider the following five reasons a medical marketing agency may be the better choice for your business. […]
Businesses today depend on the internet for helping new customers find them. Healthcare businesses are just as dependent on the internet for reaching their target audience. Despite their desire to rank on the first page of search engine results, many business owners aren’t sure how best to achieve this. Many also don’t realize how important a marketing strategy this is. There is a vast quantity of information available on how best to improve web rankings, but the truth is, no one but the search engines can tell you exactly what to do (and they aren’t going to do that). […]
Everyone loves good publicity. Especially when it’s free publicity. A press release provides an opportunity to share newsworthy information about a business to the media. In order to have the greatest success with a PR campaign and not upset any of your media contacts, there are certain rules that should be followed. […]
Today’s marketplace has undoubtedly been transformed by reviews. A customer review is a window into the business, a great marketing tool, and helps shape its reputation. […]
As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017.
Most small to midsize healthcare organizations function without a marketing plan. This often results in a higher marketing spend with less effective campaigns. Even if you do not have the time or resources to develop a comprehensive medical marketing plan, you can implement some of the more essential features of one. Here are five things you must know about your business in 2018. […]
Virtually every business in the world has a competitor of some kind. Coke versus Pepsi, iPhone versus Samsung, and the list goes on and on. Competition is good. It provides consumers with choices. When it comes to healthcare, choices can bring life-saving options to patients.
As healthcare is transformed to a commodity, competition grows fiercer. […]
A challenging feat for many businesses is tracking what is working in their marketing efforts. Knowing the importance of lead tracking and having a team that is committed to helping solve for it can be entirely two separate tasks.
When it comes to social media, the challenge of marketing tracking becomes even more daunting. Customers are most often quick to cite the Internet as their source, but could it be the Facebook ad you ran that first introduced them to your business and eventually made them call? How will you know for sure? Understanding social media ROI is an absolute necessity for any business. […]
For the states where medical cannabis is legal, navigating the restricted waters of the market can be quite tenuous. Add to this the need to overcome any negative stigmas associated with marijuana, and you create a considerable challenge for anyone in the medical cannabis industry. […]
The key to a successful business is having a team of talented, committed and engaged people. The employees within an organization are its lifeblood. This couldn’t be truer in healthcare where turnover is high and finding qualified staff can be challenging and time-consuming. […]
Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures.
Unless you’re a photographer with a substantial portfolio, at some point, you will need to use an image that was created by someone else. Paying for a picture to go with every marketing message can be quite costly. Unknowingly, many businesses go to the Internet to search for images for just this purpose. They find relevant images on sites like Google and then proceed to download and use them. While this sounds innocent enough, the risk of being caught and facing copyright infringement penalties are hefty. […]
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain business and privacy standards in such an open environment? In this realm of friends and followers, it is easy for healthcare providers to blur the lines by becoming engrossed in status updates, reviews, and conversational comments. When planning a social media marketing strategy, physicians must first and foremost understand where to draw the discretionary line between professionalism and patient privacy. […]
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million – dollars.
A simple picture or post shared by an influencer can often do more for a brand than traditional marketing campaigns. The reason? Influencer marketing allows brands to reach not only the influencer’s audience but their audience’s network as well, expanding their reach exponentially. […]
The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost of care. In this heavily volume-driven healthcare society, this paradigm switch can transform patients who feel like a number, to patients who feel valued.
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather expensive. Rather than doing without good search ranking, consider implementing the following seven tactics. A knowledgeable staff person can easily apply these tactics. […]
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