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Marketing tips and tools to help your business grow. 

How to Help Your Customers be Conscious Consumers

We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...

The Most Important Thing Your 2020 Marketing Plan is Lacking

The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...

How to Identify Target Audiences and Avoid Alienation

In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...

It All Comes Down to the Patient Experience

It all comes down to experience. No matter what service your company provides, if the experience is lacking, your business will suffer for it.  Delivering WOW experiences should be the goal of every business owner. They are strongly tied to the experience people have...

The Power of Networking for Generating Growth

You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business's success, if you don’t provide a quality product, your success will be limited.  Developing relationships through...

Social Media ROI – How to Gauge Success and Failure in Social Media

Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...

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