by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Sep 19, 2019 | Blog, Medical Marketing
It all comes down to experience. No matter what service your company provides, if the experience is lacking, your business will suffer for it. Delivering WOW experiences should be the goal of every business owner. They are strongly tied to the experience people have...
by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing
You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business’s success, if you don’t provide a quality product, your success will be limited. Developing relationships...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
