by Melanie Herron | Jan 28, 2019 | Blog, Branding
The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...
by Melanie Herron | Jan 4, 2019 | Blog, Social Media Marketing
Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...
by Melanie Herron | Dec 13, 2018 | Blog
If your loved one had to be a patient at your practice or hospital, how would you feel? Would you be confident that the care they would receive by everyone who crossed their path would be exemplary? Would they have a positive patient experience? What about if the...
by Melanie Herron | Nov 21, 2018 | Blog
Thanksgiving is a time for showing gratitude. But in reality, every day should be a day for giving thanks. We often get bogged down in our work and lose sight of the many things for which we have to be grateful. This negative viewpoint creates stress and over time can...
by Melanie Herron | Nov 16, 2018 | Blog
As the end of the year approaches it is time to reflect on your business’s successes and failures and plan for the coming year. Understanding what is working for other companies can help save time and money while often generating more significant returns. You...
