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Marketing tips and tools to help your business grow.
What a Dollar of Marketing Should Actually Buy You
August is a quiet month; school has not yet returned, fourth-quarter planning has not started up, and for the first time since spring, most business owners in Central Oregon have a moment when they can take a minute, look up, and ask themselves what good all that...
How to Know if You Need a Fractional CMO or a Marketing Agency
We often speak with business owners who feel frustrated and somewhat embarrassed by this issue. She leads a growing company in Bend with strong revenue and a product in demand. Despite retaining an agency that provides regular reports on reach, impressions, and...
How to Stop Guessing and Perform a Mid-Year Marketing Review
Last week, I came across a statistic that was unsurprising, yet concerning. While 68% of small businesses are increasing their marketing budgets this year, fewer than 20% can confidently say those investments are effective. This confidence gap is significant, and...
How to Build Stronger Patient-Provider Relationships
Patients now have more options than ever for where they get care. And they are using them. Patients are no longer passive participants in their own health - they are active decision-makers who want more than a diagnosis. They want a guide. Technology has made...
Generational Marketing: Why Knowing Your Audience is Critical to Maximizing Your Marketing Budget
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
Medicine is Personal. Your Marketing Should Be Too.
People trust people, not brands. When you have a health concern, do you pick the place with the nicest logo? Probably not. You look for a person, someone who has the right expertise and who you feel you can trust and who cares about you. That’s why, even though...
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