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Marketing tips and tools to help your business grow.
Deepening Customer Satisfaction and Engagement with Loyalty Programs
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let's dive into (and dust off) one of the most powerful tools in the...
In-House Versus Marketing Agency. Which is Best for My Business?
Like with most business services, quality differs. And when it comes to marketing, choosing the "right" marketing partner is a critical decision that can significantly impact your business's success. While hiring an in-house marketing employee or team might seem like...
Building Lasting Patient Relationships Through Relationship Marketing
Healthcare has become a commodity and simply providing a service or treatment isn't enough anymore. For healthcare practices, true, sustainable growth comes from fostering genuine connections and building trust with your patients. This is where relationship marketing...
Beyond Aesthetics: How Color Psychology Builds a Memorable Brand
Have you ever walked into an emergency room and instantly registered the bold red signage? Or felt a sense of calm in a spa designed with soft blues and greens? This isn't accidental. It's the power of color psychology at play, a vital tool in shaping brand perception...
Is it Working? Three Ways to Measure the Success of Your Content Marketing Strategy
As a marketing agency, we are often asked, "How will I know if it's working?" When you invest in marketing, you rightly should expect to get more customers. Otherwise, what's the point? Knowing the return on your investment, or ROI, shows that marketing isn't just an...
Your Small Business Could Use a Marketing Refresh – Here’s How to Do It
As we approach the halfway point of 2025 and a challenging economy, it is essential for businesses, both large and small, to assess their performance and make necessary adjustments. Most marketing campaigns employ various tactics to reach and engage potential...
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