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Marketing tips and tools to help your business grow.
Patients Trust Doctors, Not Logos
Gone are the days of using the Encyclopedia Britannica for research. All we have to do is go online, ask a question of Siri or Alexa (or, ahem, AI), and voila, you have your answer. But when it comes to healthcare information, 74% of patients now say their own doctor...
Humor in Healthcare Marketing: What a LASIK Ad Taught Me
Years ago I developed a radio campaign for a LASIK practice, and we never once mentioned the surgery. Instead we talked about life before it. Mistaking a shark for a dolphin and splashing the water to get it to come closer. Waving like a long lost friend at a family...
What a Dollar of Marketing Should Actually Buy You
August is a quiet month; school has not yet returned, fourth-quarter planning has not started up, and for the first time since spring, most business owners in Central Oregon have a moment when they can take a minute, look up, and ask themselves what good all that...
How to Know if You Need a Fractional CMO or a Marketing Agency
We often speak with business owners who feel frustrated and somewhat embarrassed by this issue. She leads a growing company in Bend with strong revenue and a product in demand. Despite retaining an agency that provides regular reports on reach, impressions, and...
How to Stop Guessing and Perform a Mid-Year Marketing Review
Last week, I came across a statistic that was unsurprising, yet concerning. While 68% of small businesses are increasing their marketing budgets this year, fewer than 20% can confidently say those investments are effective. This confidence gap is significant, and...
How to Build Stronger Patient-Provider Relationships
Patients now have more options than ever for where they get care. And they are using them. Patients are no longer passive participants in their own health - they are active decision-makers who want more than a diagnosis. They want a guide. Technology has made...
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