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Marketing tips and tools to help your business grow.
How to Stop Guessing and Perform a Mid-Year Marketing Review
Last week, I came across a statistic that was unsurprising, yet concerning. While 68% of small businesses are increasing their marketing budgets this year, fewer than 20% can confidently say those investments are effective. This confidence gap is significant, and...
How to Build Stronger Patient-Provider Relationships
Patients now have more options than ever for where they get care. And they are using them. Patients are no longer passive participants in their own health - they are active decision-makers who want more than a diagnosis. They want a guide. Technology has made...
Generational Marketing: Why Knowing Your Audience is Critical to Maximizing Your Marketing Budget
Every business has a target customer: the demographic best suited for its products or services. Larger organizations may cater to multiple demographics across several business areas. Identifying your target audience through generational marketing strategies is key to...
Medicine is Personal. Your Marketing Should Be Too.
People trust people, not brands. When you have a health concern, do you pick the place with the nicest logo? Probably not. You look for a person, someone who has the right expertise and who you feel you can trust and who cares about you. That’s why, even though...
Authenticity is Your Competitive Advantage In an AI World
AI is changing the way we do many things, including how we market businesses. The ease of typing a query into an AI to have it spit out a blog, an image, or even a video in seconds is tempting for many small businesses, leading some to take their marketing in-house....
Getting Back to the Basics in 2026 with Grassroots Marketing for Healthcare and Nonprofits
Marketing doesn’t have to be expensive to be effective. And as we enter 2026, it is more important for small businesses to identify the tactics that get the best results for the lowest investment. If you want your message to cut through the clutter, you need a...
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