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Marketing tips and tools to help your business grow. 

Empathy and How it Transforms Medicine and the Patient Experience

If your loved one had to be a patient at your practice or hospital, how would you feel? Would you be confident that the care they would receive by everyone who crossed their path would be exemplary? Would they have a positive patient experience? What about if the...

Finding Gratitude in Your Every Day at Work

Thanksgiving is a time for showing gratitude. But in reality, every day should be a day for giving thanks. We often get bogged down in our work and lose sight of the many things for which we have to be grateful. This negative viewpoint creates stress and over time can...

Four Social Media Marketing Tactics You Should Implement in 2019

As the end of the year approaches it is time to reflect on your business's successes and failures and plan for the coming year. Understanding what is working for other companies can help save time and money while often generating more significant returns. You should...

Bridging the Provider and Patient Relationship Gap

Patients have a choice in where they choose to receive health care services. While some may argue that the expectations patients have of medical providers have evolved, we feel it is a broader issue. Patients have a greater drive to be more involved in their...

The Three Pillars of Content Marketing Success

In marketing, when it comes to measuring results, some things aren’t crystal clear. While some campaigns provide a clear roadmap to its success or failure, others can get downright confusing. Content marketing is an area that tends to lean towards the latter. However,...

Duplicate Content and How it Can Hurt Your Business

The importance of sharing content as a marketing strategy has proved to be one of the most effective ways to grow a business. It not only educates and informs, but it also provides businesses with an opportunity to position themselves as thought leaders in their...

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