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Marketing tips and tools to help your business grow. 

The Significance of Understanding ROI in Making Marketing Decisions

Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...

Why Your Web Design Should Include WordPress

Upon launching a website design or redesign project many businesses focus on the wrong things when choosing a partner. This can often lead to significant regret down the road, not to mention expense. Web design isn’t just about price. It isn’t just about choosing a...

Email Marketing Isn’t Dead

Email marketing is dead, they said. Social media marketing is the only way to go, they said. But they are wrong. If your goal is to increase brand awareness, gain new leads, and grow your business, you don’t want to ignore email marketing. When battling head to head,...

The Science Behind Using Color in Marketing

The psychology of color’s effect, when used in marketing, has been debated for years. Some experts claim that specific colors should be used in marketing as they elicit desired emotions and buying behaviors. While color has been proven to enhance long-term memory,...

Social Media Etiquette for Businesses – Five Tips for Success

Social media has transformed the way we communicate with one another. It brings people together and allows them to share their life with others. From a business perspective, social media provides an opportunity for businesses to find and connect with existing and...

Empathy and How it Transforms Medicine and the Patient Experience

If your loved one had to be a patient at your practice or hospital, how would you feel? Would you be confident that the care they would receive by everyone who crossed their path would be exemplary? Would they have a positive patient experience? What about if the...

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