Marketing tips and tools to help your business grow.
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
Social proof. It is defined as informational social influence and is taking the way we do business by storm. Social proof is a psychological shift in one’s thinking based upon the actions of others. A perfect example of social proof is the fact that many businesses...
Growing a healthcare business today is quite different than it was ten or even five years ago. Traditional marketing, such as TV, radio and print are no longer the primary focus of successful businesses. Cost effective medical marketing strategies are mainstream with...
It is estimated that 80-90 percent of new patients come from referring physicians and word-of-mouth. What happens if the referral source(s) stop referring? Where will your new patients come from? Learn the secrets to a successful physician referral network.
Your website is one of the most important medical marketing tools in your arsenal. The purpose of a website today is not to list everything imaginable about your practice. It is to get the visitors to take action. Many medical practices fail to guide visitors on their website, resulting in a large loss of potential revenue.
In order to make the most out of every patient encounter and reduce the chance that patients go elsewhere for services you offer, medical practices should develop a point of care marketing strategy. Here are some tips to help you enhance or develop your own strategy.
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