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Marketing tips and tools to help your business grow. 

Tips to Building a Medical Website that Rocks

Your website is probably the most important medical marketing asset in your arsenal. Think about it. It is often the first way a patient is introduced to you and your practice. What kind of impression does your website make? Is it engaging? Is it easy to navigate?...

The Mystery Behind Social Media ROI

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media is arduous. Once the presence has been established, practices often find themselves waiting...

Why Discretion in Social Media is Vital for the Healthcare Industry

Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...

Why Marketing Without a Plan will Cost You in 2015

The final quarter of the year is a time of planning for business leaders. As the year’s success and challenges are reviewed, a plan for progress is also determined. It is the goal of every businesses to make more money while spending less. To achieve this, medical...

The Truth Behind Building a Better Healthcare Brand

Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...

Social Proof: Changing the Way Business is Done

Social proof. It is defined as informational social influence and is taking the way we do business by storm. Social proof is a psychological shift in one’s thinking based upon the actions of others. A perfect example of social proof is the fact that many businesses...

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