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Marketing tips and tools to help your business grow. 

Health Care Marketing Trends for 2015

The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...

Five Social Media Marketing Tips from the Pros

Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...

Bridging the Gap Between Patient Satisfaction and Quality of Care

The correlation between providing quality patient care and high patient satisfaction has come into question recently. With nearly 1,500 hospitals penalized under Medicare’s quality incentive program, hospitals have a renewed focus on providing excellence. However,...

Tips to Building a Medical Website that Rocks

Your website is probably the most important medical marketing asset in your arsenal. Think about it. It is often the first way a patient is introduced to you and your practice. What kind of impression does your website make? Is it engaging? Is it easy to navigate?...

The Mystery Behind Social Media ROI

Implementing a social media presence is a big step towards effectively marketing a medical practice or facility. For many practices, the decision to get started in social media is arduous. Once the presence has been established, practices often find themselves waiting...

Why Discretion in Social Media is Vital for the Healthcare Industry

Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...

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