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Marketing tips and tools to help your business grow.
4 Qualities of Exceptional Healthcare Employees
When soliciting for exceptional healthcare employees, having a team of highly skilled employees goes without saying. We want all of our employees to have the skills needed to perform their job duties exceptionally. But what else is important? Believe it or not, the...
How Your Marketing is Holding You Back from Growing
The competitive world in which we live has made it more challenging than ever to run a successful business without marketing. Healthcare is not immune to this need. There is a growing trend for medical marketing, however, what is most effective isn’t always what the...
Patient Education Videos and Why Your Practice Needs Them Now (and how to make them)
Video has been proven to be a highly effective and popular way to educate. From high schools and universities to homemade instructional DIY projects, the ability to learn from a video as opposed to a manual is appealing. When presented an opportunity to read a...
How to Create a Patient Survey They’ll Actually Complete
A necessary part of any marketing strategy is having a firm grasp on the customer experience in order to elevate satisfaction rates. This is especially true in healthcare, when reimbursements rates and growth depend on it. While most patients are happy to write a...
Why the Future of Healthcare Depends on Patient Reviews
Patients are becoming more dependent on physician review sites such as HealthGrades and Vitals when choosing a medical provider. According to a Nuance survey of approximately 3,000 patients, more than half of millennials (mid to late 30s and younger) used online...
Five Key Elements to a Successful Medical Marketing Plan
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...
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