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Marketing tips and tools to help your business grow.
Why Generational Marketing is Necessary in Healthcare
Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...
Five Video Marketing Strategies Your Healthcare Business Should be Doing Now
Let’s face it, people like easy. Video is easy. It’s no wonder that social media posts using video have the most organic reach than any other type of post on Facebook. So what are you doing to increase the amount of engagement on your social media pages? Here are five...
Three Simple Strategies to Make Your Social Media Marketing Efforts a Success
Social media can be a highly effective tool for marketing a medical practice. The trick is to know how to use it in a way that both engages fans and connects existing and prospective patients to one another. Here are three strategies that will help make your social...
Smart Medical Marketing: Defining Your Niche, Target Audience and Measuring ROI
To successfully market a medical practice, a variety of factors must be in place. One of the most important initial steps you should take is to define your target market. This means knowing your ideal patient. If you don’t know your target market, it can be virtually...
Defining and Measuring Social Media in Healthcare
Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...
Physician Liaison Programs and Why They Work
The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...
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