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Marketing tips and tools to help your business grow. 

Patient Satisfaction and Compliance Remain Dependent on Information

A cornerstone of patient compliance is the ability to understand the information provided. According to the Institute of Medicine, more than half of Americans have some form of limited health literacy. They also found that this same group has a higher hospital...

Three Mistakes Great Healthcare Providers Never Make

In the pursuit of business success, healthcare providers and medical group owners hire marketing professionals to generate new business and boost their presence online and within the community. The time and money invested into such endeavors only come to fruition if...

Differentiating Your Health Care Brand through Value Proposition

One of the most important questions we ask new clients is to describe their value proposition. A value proposition is defined as an innovation, service or feature that makes the company attractive to others. It is the reason people choose one business over another. In...

Two (More) Online Patient Review Trends Crucial for Doctors

Continuing with our last blog on online review trends crucial for doctors, we dig deeper into the trends that are transforming how people are leaving reviews and responding to them. These changes are essential for all businesses, however, in healthcare, they are...

Online Patient Reviews: 3 Trends Crucial to Doctors

Most businesses rely on reviews to help them grow. Today, leery customers flock to the internet to scour review sites before making any buying decisions. In healthcare, consumers are heavily relying on patient reviews when choosing a healthcare provider. Understanding...

The Power of the Patient Story in Medical Marketing

Consumers are bombarded with many forms of marketing communications daily. It has become extremely challenging to be able to distinguish between what is real and what isn’t. Choosing a healthcare provider is even more tenuous. It makes perfect sense why more and more...

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