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Marketing tips and tools to help your business grow. 

The Cure for Negative Patient Reviews is…

The internet has become a primary source of new patients for the healthcare industry, making it an important component to any medical marketing strategy. According to Pew Internet Project’s January 2014 survey, 72% of patients are using the internet for health...

Are Online Coupon Sites Smart for Your Medical Practice?

Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to market their practice or facility. A recent trend within the healthcare industry involves utilizing online sites such as...

Why Facebook is No Longer a Free Medical Marketing Tool

The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...

The Link Between Patient Experience and Employee Engagement

Customer service within the healthcare arena is an integral part of a patients' experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care Foundation...

Measuring the Impact of Social Media Marketing in Healthcare

Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...

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