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Marketing tips and tools to help your business grow.
Why First Impressions Matter in Healthcare
Every relationship starts with that first phone call, that first meeting between your practice and your potential patient. First impressions can help make or break your healthcare marketing strategy. This is common knowledge, yet many practices find that business is...
Healthcare Marketing Strategies that Actually Work
Growing a medical practice or facility has changed drastically over the years. Consumers understand they have a choice when it comes to medical and dental providers and insist on seeing the best. Consumers no longer trust claims made by providers that they are the...
ROI Measurement for Healthcare Marketing
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
Smart Medical Marketing
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
Doctors: Don’t let Your EHR Ruin the Patient Experience
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is too busy looking at computer...
The Science Behind Email Marketing
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
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