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Marketing tips and tools to help your business grow.
ROI Measurement for Healthcare Marketing
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
Smart Medical Marketing
Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...
Doctors: Don’t let Your EHR Ruin the Patient Experience
Eye contact is something we admire in a person. It shows respect and tells us that the person we are speaking to is paying attention to what we are saying. It is easy to understand why a patient would be frustrated with a doctor who is too busy looking at computer...
The Science Behind Email Marketing
As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...
WOW Patient Experiences and Why You Need Them
The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it...
How to Make Blogging Less of a Headache in 2014
Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...
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