by Melanie Herron | Aug 9, 2017 | Blog
Pairing images with marketing messages is an important marketing strategy tactic. It increases retweets on Twitter by 150% and boosts Facebook engagement 2.3x over posts without pictures. Unless you’re a photographer with a substantial portfolio, at some point,...
by Melanie Herron | Jul 26, 2017 | Blog
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
by Melanie Herron | Jul 12, 2017 | Blog
If a picture is worth a thousand words, a picture taken and shared on social media by an influencer of a product or service should be worth a million – dollars. A simple picture or post shared by an influencer can often do more for a brand than traditional...
by Melanie Herron | Jun 13, 2017 | Blog
The value-based healthcare model has the potential to transform both patient satisfaction and outcomes. Properly implemented, the foundation of the value-based care model is improving value for patients. This means improving patient outcomes without raising the cost...
by Melanie Herron | May 9, 2017 | Blog
Having a website is one thing. Getting found online is another. For a website to rank well online, certain tactics must be implemented. While some are a one-time occurrence, others require regular maintenance. Search engine optimization (SEO), can get rather...
by Melanie Herron | Apr 14, 2017 | Blog
Having a website is not enough anymore. The extreme competitiveness of the healthcare marketplace has created urgency for businesses to have a website that gets found, gets clicks and gets calls. In our opinion, the most valuable marketing tool a business can have...
