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Blogging Strategies for the Busy Medical Practice

Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Each blog provides a new way to be found by search engines through the use of unique keywords. Blogs allow businesses to provide information on a variety of...

Why Generational Marketing is Necessary in Healthcare

Smart medical marketers understand that in order to be effective, they must provide education through communication. Messages must be crafted in such a way that they resonate with the business’s target audience. This can be challenging when the business provides...

Defining and Measuring Social Media in Healthcare

Social media has won the hearts of businesses across the globe. Tools, such as Facebook, Twitter and LinkedIn have become a cornerstone for business communication and promotion. However, the reasons for implementing social media into a medical practice can go much...