by Melanie Herron | Mar 27, 2017 | Blog
Marketing is one of those things you either love or don’t. Some even call it a “necessary evil.” Regardless of your opinion on the efficacy and value of marketing, you would be hard pressed to find a business that grows without it. That’s because whether you realize...
by Melanie Herron | Mar 8, 2017 | Blog
If you want a great medical practice, you must have employees that care. A recent Gallup report revealed that more than 70 percent of employees are disengaged at work. This means they are not invested in what you are doing as an organization, or to put bluntly, they...
by Melanie Herron | Feb 28, 2017 | Blog
A biography is most often the first place a prospective patient goes when wanting to learn about a provider. It is the obvious place to showcase education and experience. While this information is important to those considering your care, there are other additions...
by Melanie Herron | Feb 1, 2017 | Blog
Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A...
by Melanie Herron | Jan 23, 2017 | Blog
The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free...
by Melanie Herron | Jan 3, 2017 | Blog
Today’s consumers are bombarded with marketing communication from businesses. This often results in all emails except those considered worthy of opening, ending up in the trash. For healthcare organizations trying to stand out, it may seem that email marketing has...
