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Physician Liaison Programs and Why They Work

The objective of any business is to grow and one of the best ways to achieve this is through networking. Networking builds relationships with potential referral sources. Within healthcare 50-80% of new patients come from referrals. For specialists, that number is...

Seven Secrets to Handling Negative Physician Reviews

In a busy medical practice it is nearly impossible to maintain a perfect reputation 100 percent of the time. Patients have different opinions and expectations of your practice and while most patients will sing your praises, you are bound to disappoint at least one....

Four Ways to Fail at Social Media Marketing

Social media marketing has become an important marketing tool for many businesses, including healthcare. Social media provides an outlet for connecting with existing patients and meeting new ones. The trick, however, is to be strategic and purposeful with your social...