A website is one of the very first things prospective customers see. Once they land on your website, however, you have about 2 seconds to convince them to stay. There are a lot of things that can make them bounce off. Here are five website design features you should...
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow...
The desire for recognition is not a new concept. It is a fundamental human need to feel appreciated for the work that we do. Yet, according to Gallup, 70% of Americans feel unhappy, uninspired and less engaged at work. There is a direct link between employee...
A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not...
Communication is vital for a patient’s health and helps deepen the provider/patient relationship. Studies show that there is a strong correlation between the communication skills of the healthcare team and the patients ability to follow recommendations. Here are...