by Melanie Herron | May 15, 2025 | Blog, Marketing Tips
As we approach the halfway point of 2025 and a challenging economy, it is essential for businesses, both large and small, to assess their performance and make necessary adjustments. Most marketing campaigns employ various tactics to reach and engage potential...
by Melanie Herron | May 1, 2025 | Blog, Content Marketing, Digital marketing, Email Marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Marketing a small business, particularly using digital marketing tactics, can sometimes feel like you’re shouting into a vast, uncaring void. The sheer volume of online content available for consumption is mind-boggling. Every minute, countless social media...
by Melanie Herron | Apr 14, 2025 | Blog, Content Marketing, Marketing Tips, Medical Marketing
As a society, we are bombarded with information. If you have a question, you simply go online and find the answer in seconds. Or better yet, let Siri or Alexa do the work for you. The sad reality is that you can’t believe everything you read, but many do. The recent...
by Melanie Herron | Apr 1, 2025 | Blog, Customer Engagement, Marketing Tips, Referral Marketing
You’re making a big mistake if you are not paying attention to how your customers are being treated. Providing excellent customer care is critical at EVERY stage of a business interaction. From their experience on your website to that first phone call to when...
by Melanie Herron | Mar 18, 2025 | Blog, Digital marketing, Marketing Tips, SEO
It’s early morning, and you need a jolt of java. You type “coffee near me” into your phone. Instantly, a map dotted with pins, each representing a local cafe, pops up. You see reviews, hours, and even photos of latte art whetting your appetite for that...
by Melanie Herron | Mar 4, 2025 | Blog, Content Marketing, Medical Marketing, SEO, Social Media Marketing
Effective marketing in the healthcare industry is no longer a luxury—it’s a necessity if one wants to compete. The outdated belief that a medical practice can rely solely on word-of-mouth referrals is no longer relevant or sustainable. Many medical practices...
