by Melanie Herron | Oct 1, 2025 | Blog, Digital marketing, Marketing Tips
It can be incredibly frustrating to work on a marketing campaign and not see the results you anticipated. Unfortunately, it is not uncommon. A campaign that sounded like a great idea can turn out to be a dud. The backbone of any successful marketing campaign is ROI,...
by Melanie Herron | Sep 1, 2025 | Blog, Marketing Tips, Medical Marketing
It’s a dream for every small business owner: a calendar so packed with clients or patients that you’re turning people away. We know the feeling personally and limit new clients based on our ability not to compromise quality. A full schedule feels like the...
by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Aug 1, 2025 | Blog, Content Marketing, Creative, Digital marketing, Marketing Tips, Medical Marketing, SEO, Social Media Marketing
Like with most business services, quality differs. And when it comes to marketing, choosing the “right” marketing partner is a critical decision that can significantly impact your business’s success. While hiring an in-house marketing employee or...
by Melanie Herron | Jul 1, 2025 | Blog, Customer Engagement, Email Marketing, Medical Marketing, Social Media Marketing
Healthcare has become a commodity and simply providing a service or treatment isn’t enough anymore. For healthcare practices, true, sustainable growth comes from fostering genuine connections and building trust with your patients. This is where relationship...
by Melanie Herron | Jun 11, 2025 | Blog, Branding, Creative, Design, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Website Design
Have you ever walked into an emergency room and instantly registered the bold red signage? Or felt a sense of calm in a spa designed with soft blues and greens? This isn’t accidental. It’s the power of color psychology at play, a vital tool in shaping...
