by Melanie Herron | Nov 28, 2012 | Blog
Within the healthcare industry, social media allows providers to engage and educate their patients and prospective patients. Many practices are interested in joining the more than 11 million businesses that have a Facebook page but are hesitant. Two things holding...
by Melanie Herron | Nov 19, 2012 | Blog
A debated topic, the decision of whether or not to leave a medical office open during lunch is an important one. The challenge, however, is meeting the needs of both patients and staff. There must be a balance when it comes to both patient and employee satisfaction...
by Melanie Herron | Nov 8, 2012 | Blog
The people you have working in the front office of your practice have a very important job. These key staff members can transform the patient experience. They are the first people your patients talk to when calling to make an appointment. They are the first people...
by Melanie Herron | Oct 31, 2012 | Blog
An essential component of any medical marketing and branding strategy is public relations. Public relations is the communication with a target market and can include a variety of vehicles including: press releases, articles, press conferences, media events,...
by Melanie Herron | Oct 24, 2012 | Blog
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...
by Melanie Herron | Oct 17, 2012 | Blog
The implementation of social media is something that many medical practices are hesitant to take on. The confusion about what to post or not post is only part of the list of concerns some doctors have. Many practices simply don’t have the time to get started nor...
