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Don’t Put All Your Marketing Eggs in One Basket

When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...

How Listening Changes Everything in Healthcare

Health is one of the most valuable things to any individual. As someone who has an impact on a patient’s wellbeing, lending a listening ear to fears and concerns is important for you to remember, because it is one of the most direct ways to grow your practice....

Blogging Effectively Between Patients

Blogging is one of the most effective ways to generate new leads and patients for your medical organization. Marketing has evolved from selling to educating. Blogs allow businesses to provide information on a variety of topics that are relevant to their organization....

Should You Hire a Marketing Employee or Outsource?

A common question among medical practices is whether or not they should hire a full-time marketing person or outsource. I can appreciate both sides of the debate having worked as both the marketing director of several health care organizations as well as the president...