by Melanie Herron | Oct 8, 2012 | Blog
One of the last things you want as a medical practice is a HIPAA violation. While many have embraced social media as an effective way to market their practice, others avoid it for fear of divulging confidential patient information. Social media should not be feared....
by Melanie Herron | Sep 27, 2012 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | Sep 21, 2012 | Blog
We get it. Patients want a better experience. But what does this really mean? The elusive positive patient experience may seem challenging to get right without clear direction from none other than the patient. Catalyst Healthcare Research recently conducted a study of...
by Melanie Herron | Sep 12, 2012 | Blog
If you want to grow your medical practice, you must have a website. There really are no ifs ands or buts about it. Today’s patients expect it. Many are even frustrated when a provider they are considering does not have a website. It affects the providers’ credibility...
by Melanie Herron | Sep 6, 2012 | Blog
Most physicians are superb at giving information to their patients. The challenge many have however, is engaging with them. Non-compliance is a major problem in the U.S. One way we can combat it is through better communication between doctor and patient. During a...
by Melanie Herron | Aug 30, 2012 | Blog
After reading an excellent post today on how much personal information doctors should share when talking to patients, I wanted to further extrapolate on the topic. I am a firm believer in the benefits of self-disclosure, as long as it benefits the patient. The...
