by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Jul 1, 2025 | Blog, Customer Engagement, Email Marketing, Medical Marketing, Social Media Marketing
Healthcare has become a commodity and simply providing a service or treatment isn’t enough anymore. For healthcare practices, true, sustainable growth comes from fostering genuine connections and building trust with your patients. This is where relationship...
by Melanie Herron | Apr 1, 2025 | Blog, Customer Engagement, Marketing Tips, Referral Marketing
You’re making a big mistake if you are not paying attention to how your customers are being treated. Providing excellent customer care is critical at EVERY stage of a business interaction. From their experience on your website to that first phone call to when...
by Melanie Herron | Feb 18, 2025 | Blog, Content Marketing, Customer Engagement, Digital marketing, Email Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
It’s no secret that AI is revolutionizing our world, and the healthcare industry is no exception. From diagnostics to drug discovery, this technology is transforming patient care and providing hyper-personalized content based on the end user’s interests....
by Allie O'Brien | Jun 4, 2024 | Blog, Content Marketing, Customer Engagement
As the summer season kicks off, people spend more time outdoors, enjoying the sunshine, vacations, and various activities. For brands and marketers, this shift in behavior presents a unique opportunity to connect with audiences in new and exciting ways. However, it...
by Allie O'Brien | May 16, 2024 | Blog, Content Marketing, Customer Engagement, Marketing Tips
As the temperature rises, so does the competition for your audience’s attention. With summer about to be in full swing, businesses face the challenge of maintaining engagement amidst vacations, outdoor activities, and the general hustle and bustle of the season....
