by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
by Melanie Herron | Apr 26, 2012 | Blog
If you have a website, it is highly likely that you have heard about the importance of having unique content on the site. Unique content is content that has not been reproduced or duplicated from any other site. It is content that is 100% yours. Many medical and...
by Melanie Herron | Apr 12, 2012 | Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
by Melanie Herron | Feb 9, 2012 | Blog
The Internet has evolved into a place for not only knowledge, but also communication. According to California Healthcare Foundation, 80% of Internet users gather health information online. Even with its popularity, many physicians are apprehensive about starting a...
by Melanie Herron | Dec 28, 2011 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
