by Melanie Herron | Jul 6, 2011 | Blog
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
by Melanie Herron | Jun 27, 2011 | Blog
When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...
by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | May 24, 2011 | Blog
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 500...
by Melanie Herron | May 9, 2011 | Blog
A few weeks ago, we talked about how, as a doctor, it is your obligation to go to the patient with answers if the patient will not come to you for medical information. As you may have noticed, the health-related searching trend on Google is only increasing. It is...
