When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
A brand is the very essence of a business. It conveys who the company is, what the company does and why consumers should trust them. It is the thing that establishes credibility. It is a part of everything the organization does every day. A successful brand is not...
Negative reviews are an unfortunate reality of life. There is no way in the world to make every customer or patient happy all the time. There is always going to be something that could have been done better or differently in a customer or patient’s life. When the...
Many medical practices have successfully grown with little to no marketing at all. The majority of these practices rely on referral or word of mouth marketing. The challenge with this medical marketing strategy is that the entire business depends on one tactic. These...
Competing in this ever-changing healthcare marketplace has become more and more challenging. Patients have higher expectations of their medical providers and are taking a more active role in their healthcare planning and delivery. To effectively market and grow any...
