by Melanie Herron | Nov 3, 2017 | Blog
As the current year nears its end, it is the perfect time for businesses to begin strategizing for the year ahead. It is also an ideal time to audit what worked and didn’t in 2017. Most small to midsize healthcare organizations function without a marketing plan. This...
by Melanie Herron | Mar 27, 2017 | Blog
Marketing is one of those things you either love or don’t. Some even call it a “necessary evil.” Regardless of your opinion on the efficacy and value of marketing, you would be hard pressed to find a business that grows without it. That’s because whether you realize...
by Melanie Herron | Feb 1, 2017 | Blog
Storytelling is an art and a science. The best stories are the ones that transport the reader to a different place and time. They allow the reader to visualize themselves amongst the characters because the storyline is so detailed they envision themselves there. A...
by Melanie Herron | Jan 23, 2017 | Blog
The goal for years has been to help patients become more active in their healthcare planning. As patients become more partner-like, the expectations they have of their healthcare team increases. While some expectations are wants, such as an attractive office and free...
by Melanie Herron | Nov 30, 2016 | Blog
When deciding to invest money in a marketing strategy, the ultimate goal is to bring in new customers. To ensure marketing efforts are effective, the source of each patient or customer should be tracked. This can prove to be challenging for many businesses, especially...
