by Melanie Herron | Aug 1, 2014 | Blog
When you have a question about something you probably go to Google or another search engine to try to find the answer. Have you ever been overwhelmed with a myriad of unrelated web links you receive in your search results? You then adjust your search by changing your...
by Melanie Herron | Jul 18, 2014 | Blog
Let’s face it; working in a medical practice is a busy gig. Staff and providers are busy seeing patients from the time they walk in the door. Marketing is often the last thing a team member is thinking about. Yet it must be part of their day-to-day patient...
by Melanie Herron | Jun 19, 2014 | Blog
A new patient that is driven to your practice through a referral is a gift. Whether they are the referral of a patient or a doctor, they should be cherished. The trust that precedes the referral must also be maintained in order to continue to see referrals increase....
by Melanie Herron | Jun 12, 2014 | Blog
One of the foundational elements of a successful medical marketing strategy is a blog. In fact, 92% of companies acquired a customer through their blog and businesses that blog have 434 more indexed webpages than those who do not. That means 434 more chances to get...
by Melanie Herron | Apr 28, 2014 | Blog
Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...