by Melanie Herron | Jul 26, 2017 | Blog
Social media is an attractive medical marketing strategy for most healthcare practices. The appeal of connecting with the community via a very affordable and easy-to-use platform makes it an ideal choice, but it often prompts a common question: how do you maintain...
by Melanie Herron | Nov 16, 2016 | Blog
The use of social media within healthcare has grown tremendously over the past five years. Initially hesitant, healthcare providers and leaders have for the most part, accepted the fact that when done well, social media marketing helps build relationships and grow...
by Melanie Herron | Jan 30, 2015 | Blog
A few years ago I received a call from my daughter’s pediatric dentist. We were very pleased with the quality of care received from the practice but had to switch to another provider due to insurance changes. Her dentist was calling to thank me for the kind words I...
by Melanie Herron | Jan 9, 2015 | Blog
The patient experience is one that can propel a medical practice towards success or can be its downfall. It is virtually impossible to maintain a perfect patient satisfaction rating; however practices should strive towards it. Online business listing sites such as...
by Melanie Herron | Oct 7, 2014 | Blog
Branding, it brings to mind the likes of Coke, Disney and Apple. You know, the multi-million dollar organizations with huge marketing budgets. Until recently the proper branding of a healthcare organization was an afterthought. Branding was something that was left to...
