by Melanie Herron | Jan 8, 2016 | Blog
Patients are becoming more dependent on physician review sites such as HealthGrades and Vitals when choosing a medical provider. According to a Nuance survey of approximately 3,000 patients, more than half of millennials (mid to late 30s and younger) used online...
by Melanie Herron | Dec 14, 2015 | Blog
As the year comes to a close and medical practices see the last of their patients of 2015, the needs and goals of the New Year begin to take shape in the minds of organization leaders. Due to the time involved in creating a strategic marketing plan, businesses often...
by Melanie Herron | Nov 6, 2015 | Blog
Your facility has a holiday savings event coming up. You’ll be giving free mini facials, product demonstrations and samples, and you’ve even decided to add some fun contests into the day for those who attend. But if you’re simply relying on a newspaper or television...
by Melanie Herron | Oct 20, 2015 | Blog
In order to be effective, receive reimbursements and grow, healthcare organizations must be in tune to the patient experience. The challenge, however, is having a clear-cut and effective way to measure and understand the patient experience so the right changes can be...
by Melanie Herron | Oct 9, 2015 | Blog
There are many facets to medical marketing. In order to be successful one must consider where the bulk of the revenue generated is coming from. According to the Pareto Principle, 80% of the revenue a practice generates comes from 20% of patients (customers). Rather...
