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5 Social Media Marketing Tips

Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...

Taking Time for Patient Feedback

In today’s busy world, it is challenging for many practices to request feedback from their patients. It is often even more difficult to find a patient who is willing to share their opinion. This is not because they have nothing nice to say. It is usually because they...

Creating a Sustainable Marketing Strategy

As the year comes to a close, medical practices are seeing the last of their patients from 2011. Depending on your specialty, this may be an extremely busy time or a slow time. Regardless, it is a time to plan. A typical healthcare practice is very present minded....

Why Marketing at the Point of Care is So Important

Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...

Compassionate Marketing

There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...