by Melanie Herron | May 9, 2014 | Blog
Marketing has historically targeted male consumers. The tide has changed and many businesses are realizing that women make the vast majority of purchases, including health care decisions. If you are not already targeting your female audience, here are some reasons you...
by Melanie Herron | Apr 28, 2014 | Blog
Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...
by Melanie Herron | Apr 11, 2014 | Blog
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
by Melanie Herron | Apr 4, 2014 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to market their practice or facility. A recent trend within the healthcare industry involves utilizing online sites such as...
by Melanie Herron | Mar 21, 2014 | Blog
Customer service within the healthcare arena is an integral part of a patients’ experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care...
