by Melanie Herron | Aug 12, 2025 | Blog, Customer Engagement, Marketing Tips, Medical Marketing, Referral Marketing
Last month, we explored the vital role of relationship marketing in healthcare, emphasizing the shift from transactional interactions to building genuine, lasting connections with patients. Now, let’s dive into (and dust off) one of the most powerful tools in...
by Melanie Herron | Apr 1, 2025 | Blog, Customer Engagement, Marketing Tips, Referral Marketing
You’re making a big mistake if you are not paying attention to how your customers are being treated. Providing excellent customer care is critical at EVERY stage of a business interaction. From their experience on your website to that first phone call to when...
by Melanie Herron | Feb 25, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Oct 30, 2020 | Blog, Marketing Tips, Medical Marketing, Social Media Marketing
Technology has brought wonders to the way we do business. Through technology, we can connect with long lost friends and family members, and in times of crisis, for some, technology allows us to remain in business. But technology can also be a barrier – a...
by Melanie Herron | May 15, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
Marketing isn’t rocket science, but it does take experience to do it well. Yet many businesses don’t have the time or the money to fail in marketing. To help, we’ve put together the seven biggest sins (ahem, mistakes) businesses make. Our goal is that this information...
