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Tips to Keep Your Medical Blog Fresh and Engaging

One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...

Why You Aren’t Targeting the Right Market

Marketing has historically targeted male consumers. The tide has changed and many businesses are realizing that women make the vast majority of purchases, including health care decisions. If you are not already targeting your female audience, here are some reasons you...

Social Media’s Growing Impact on Healthcare

Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...

Why Facebook is No Longer a Free Medical Marketing Tool

The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...



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