Influencer marketing has become increasingly popular as social media has evolved. Influencers have gained tremendous power in shaping consumer behavior with the rise of platforms such as Instagram, YouTube, and TikTok. Brands leverage influencers’ large...
If you’re like us, you’re well aware of the grip that social media has over society. Each social media platform has its own unique purpose and capabilities, but they are all similar in that they effectively consume our time and influence our decisions. In fact, as of...
We know one thing about marketing in the digital age—best practices are constantly shifting. And as new apps continue to disrupt how we consume information, it’s more important than ever to continually keep an eye on what’s working in the present. Is there a...
If you run a healthcare clinic, be it a physical therapy practice, a dentistry office, or a clinic for holistic medicine, there’s one measurable by which you will ultimately judge the success of any marketing effort: the number of new patients in the door. So...
No one starts a business – invests capital and sweat equity into an entrepreneurial effort – without dreams of setting a higher standard in his or her market. If you have something of value to offer and you feel these goods or services can truly make a difference in...
