by Melanie Herron | Apr 15, 2020 | Blog, Content Marketing, Marketing Tips, Social Media Marketing, Website Design
The internet doesn’t stop running because of a pandemic. More people are using it than ever before. Social distancing has altered how we live and conduct business. Whether temporary or permanent, businesses have an opportunity to continue to meet the needs of their...
by Melanie Herron | Jan 20, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
by Melanie Herron | Oct 22, 2019 | Blog, Marketing Tips
In marketing, many businesses focus their marketing efforts on reaching people who mirror the demographics in which they fall. This is often a very limiting viewpoint that undermines your ability to expand. Black consumers, according to a recent Nielsen report,...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
by Melanie Herron | Mar 22, 2019 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
