by Melanie Herron | Mar 12, 2020 | Blog, Marketing Tips
Some things are just more fun in quantities greater than one. This is especially the case when it comes to marketing. When you put all of your proverbial marketing eggs in one basket, you limit your opportunities for success. Yeah, you may save money, but consider how...
by Melanie Herron | Feb 7, 2020 | Blog, Medical Marketing
You could spend a million dollars a year in medical marketing, but if the communication within your practice is weak, your patients are going to end up frustrated and on someone else’s schedule. Patient satisfaction is critical in healthcare. No longer are patients...
by Melanie Herron | Jan 20, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
by Melanie Herron | Dec 30, 2019 | Blog, Content Marketing, Marketing Tips
We want to believe our customers understand their options before making a purchase. However, this is often not the case. A conscious consumer is someone who is critically aware of his or her decisions about goods and services. Whether that service is healthcare,...
by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
