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Marketing tips and tools to help your business grow.
Why Your Medical Practice May Fail Without a Blogging Strategy
One of the foundational elements of a successful medical marketing strategy is a blog. In fact, 92% of companies acquired a customer through their blog and businesses that blog have 434 more indexed webpages than those who do not. That means 434 more chances to get...
Five Ways to Increase Patients with Internet Marketing
A successful medical marketing campaign begins with a purpose and ends with a new patient (or two). The process between these two points can be confusing, especially with the move from conventional marketing to Internet marketing. With Internet marketing, businesses...
Ten Key Takeaways from the 2014 Social Media Industry Report
For the sixth year now, Michael Stelzner of Social Media Examiner has published the Social Media Industry Report. The findings in this report are important to all businesses that want to grow. Marketing is often a lot of trial and error. What works in one industry or...
Tips to Keep Your Medical Blog Fresh and Engaging
One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...
Why You Aren’t Targeting the Right Market
Marketing has historically targeted male consumers. The tide has changed and many businesses are realizing that women make the vast majority of purchases, including health care decisions. If you are not already targeting your female audience, here are some reasons you...
Social Media’s Growing Impact on Healthcare
Social media has made a significant impact on the healthcare industry. It has changed the way patients find doctors and changed the way doctors communicate with both prospective and existing patients. It has given the healthcare industry a platform for sharing...
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