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Marketing tips and tools to help your business grow.
The Definition of Employee Engagement in Healthcare
I have been reading a lot lately on both the improvement of and conversely, lack of employee engagement in healthcare. Before one can comment on whether employee engagement is better or worse, we must first understand the definition of employee engagement. Employee...
Doctors – Get Your Practice’s Facebook Page Ready – Changes are Coming
Facebook has made many changes to their platform recently. One you may have already noticed is the implementation of the timeline format in profiles. All business pages are now in line to be converted to this format on March 30, 2012. Many businesses rely on Facebook...
The Link between Employee and Patient Satisfaction
The healthcare industry is both challenging and rewarding when it comes to delivering quality patient care. Every employee that has a patient facing role within the organization strongly influences patient satisfaction. They do this through the interaction they have...
What to Avoid When Implementing Social Media into Your Medical Practice
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 800...
Social Media is not About You
Implementing social media within the medical industry is something that I am a strong proponent of. I believe it is a great way to get your voice heard by not only your patients and prospective patients, but people across the globe. Social media is the platform with...
Keeping Track of Your Online Reputation in 5 Steps
Many of today’s consumers are quite tech savvy and rely heavily on the Internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
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