by Melanie Herron | Apr 14, 2025 | Blog, Content Marketing, Marketing Tips, Medical Marketing
As a society, we are bombarded with information. If you have a question, you simply go online and find the answer in seconds. Or better yet, let Siri or Alexa do the work for you. The sad reality is that you can’t believe everything you read, but many do. The recent...
by Melanie Herron | Apr 1, 2025 | Blog, Customer Engagement, Marketing Tips, Referral Marketing
You’re making a big mistake if you are not paying attention to how your customers are being treated. Providing excellent customer care is critical at EVERY stage of a business interaction. From their experience on your website to that first phone call to when...
by Melanie Herron | Mar 18, 2025 | Blog, Digital marketing, Marketing Tips, SEO
It’s early morning, and you need a jolt of java. You type “coffee near me” into your phone. Instantly, a map dotted with pins, each representing a local cafe, pops up. You see reviews, hours, and even photos of latte art whetting your appetite for that...
by Melanie Herron | Mar 4, 2025 | Blog, Content Marketing, Medical Marketing, SEO, Social Media Marketing
Effective marketing in the healthcare industry is no longer a luxury—it’s a necessity if one wants to compete. The outdated belief that a medical practice can rely solely on word-of-mouth referrals is no longer relevant or sustainable. Many medical practices...
by Melanie Herron | Feb 18, 2025 | Blog, Content Marketing, Customer Engagement, Digital marketing, Email Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
It’s no secret that AI is revolutionizing our world, and the healthcare industry is no exception. From diagnostics to drug discovery, this technology is transforming patient care and providing hyper-personalized content based on the end user’s interests....
by Melanie Herron | Feb 4, 2025 | Blog, Digital marketing, Marketing Tips
Tired of pouring your heart and soul into marketing campaigns that fizzle out? You’re not alone. Many businesses struggle to see a return on their marketing investment. But what if I told you there’s a secret weapon that can transform your results?...
