by Melanie Herron | Dec 12, 2014 | Blog
As medical marketing evolves it is more important than ever to provide targeted marketing to both prospective and existing patients. It is even more important to satisfy patients’ needs in order to effectively grow. Patients have a choice and it is important to...
by Melanie Herron | Dec 5, 2014 | Blog
The government regulation that gives many health care organizations heartburn is HIPAA. Short for the Health Insurance Portability and Accountability Act, HIPAA was enacted by Congress in 1996 to provide policies that protect confidential patient data. As time and...
by Melanie Herron | Nov 26, 2014 | Blog
The health care marketing evolution has become quite sophisticated. Patients are more involved than ever before in their health care planning and as such, have become more refined in their physician selection process. In order to engage this new generation of...
by Melanie Herron | Nov 20, 2014 | Blog
Implementing a social media marketing strategy can be a daunting task. Many practices assign the job of managing social media to a staff member who is comfortable using social sites such as Facebook and Twitter. There is a considerable difference between running a...
by Melanie Herron | Nov 14, 2014 | Blog
The correlation between providing quality patient care and high patient satisfaction has come into question recently. With nearly 1,500 hospitals penalized under Medicare’s quality incentive program, hospitals have a renewed focus on providing excellence. However,...
by Melanie Herron | Nov 7, 2014 | Blog
Your website is probably the most important medical marketing asset in your arsenal. Think about it. It is often the first way a patient is introduced to you and your practice. What kind of impression does your website make? Is it engaging? Is it easy to navigate?...
