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Smart Medical Marketing

Smart medical marketing involves knowing what works and doesn’t work. It means not being afraid to try new things to generate patients. It is measuring the return on investment (ROI) of every aspect of your strategy. It means stopping something that is not generating...

The Science Behind Email Marketing

As the healthcare industry evolves into a more consumer driven marketplace it essential that businesses implement strategies that allow them to retain existing patients while securing new ones. There are many ways to market within healthcare, and thankfully they are...

WOW Patient Experiences and Why You Need Them

The patient experience has become the cornerstone for medical practice and facility growth. Without positive patient experiences a medical practice risks negative reviews and declining revenue. A positive patient experience however, is tied to professionalism as it...

How to Make Blogging Less of a Headache in 2014

Medical providers have an inherent responsibility to educate their patients. Outside of the exam room one of the most effective ways to achieve this is through medical blogging. Blogging not only provides information on health related topics, it is also an excellent...

New Year, New Social Media Strategy

The New Year is upon us and with it comes the opportunity to grow while improving the lives of those who encounter your medical practice. Social media has proven to be an effective way to increase exposure online, engage with patients and share information. Even if...