by Melanie Herron | Apr 21, 2014 | Blog
The internet has become a primary source of new patients for the healthcare industry, making it an important component to any medical marketing strategy. According to Pew Internet Project’s January 2014 survey, 72% of patients are using the internet for health...
by Melanie Herron | Apr 11, 2014 | Blog
We are all guilty of it. We get caught up in what we are doing and focused on completing our job that we forget to smile. In a patient or any other customer-facing career, a smile is an integral part of building trust. A smile eases tension and adds warmth. Think...
by Melanie Herron | Apr 4, 2014 | Blog
Social media has evolved into one of the most successful and least costly ways to gain new patients. Physicians are regularly searching for ways to market their practice or facility. A recent trend within the healthcare industry involves utilizing online sites such as...
by Melanie Herron | Mar 28, 2014 | Blog
The majority of medical practices have realized the necessity of having a social media presence for improved communication and business growth. According to Pew Internet Research, 41% of patients look for medical content on social media sites and 94% of those patients...
by Melanie Herron | Mar 21, 2014 | Blog
Customer service within the healthcare arena is an integral part of a patients’ experience. Consumers demand a high level of care from their providers and are quick to share negative experiences should they have one. A recent report by The Point of Care...
by Melanie Herron | Mar 14, 2014 | Blog
Social media marketing has transformed the way medical practices, facilities and hospitals communicate with their patients and community. Social media provides a place for patients to share their experience and ask questions. It also provides a place for the...
