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Marketing 101: Becoming a Medical Marketing Leader

It is an old adage that leaders are made through perseverance. Doctors have already become leaders by becoming medical servants to the masses but more often than not, they are lacking in the marketing department. “If everyone were to jump off a bridge, would you?”...

How Videos Turn Prospects into Patients

One of the most effective ways to generate new website leads that turn prospects into patients is through video content.  Video content is attention getting. It has become more important for providers to add this essential content to their websites as consumers lean...

Practical Tips for Using Social Media in Healthcare

More and more healthcare providers are finding social media marketing to be a versatile way to connect with their patients. Perhaps the idea of patient interaction via the social network excites you. Or are you hesitant? Do you wonder how best to approach the topic of...

Don’t Put All Your Marketing Eggs in One Basket

When marketing in any industry, it is important to choose the most effective ways to promote your business with the smallest monetary investment. Social media marketing has evolved into a very popular way for businesses to promote their practice and facilitate...