by Melanie Herron | Sep 12, 2014 | Blog
Most medical practices, especially specialists, rely heavily on referring physicians and word-of-mouth to keep their waiting rooms full of patients. In fact, it is estimated that 80 percent of new patients come from these sources. This is fine assuming the referring...
by Melanie Herron | Sep 5, 2014 | Blog
Your website is one of the most important medical marketing tools in your arsenal. The purpose of a website is not to list everything imaginable about your practice. It is to get the visitors to take action based upon the information provided. This can be filling out...
by Melanie Herron | Aug 25, 2014 | Blog
Your facility has a “Back to School”event coming up. You’ll be given school/sports physicals, immunizations, and you’ve even decided to add some fun events into the day for the children. But if you’re simply relying on a newspaper or television ad to get the word out...
by Melanie Herron | Aug 15, 2014 | Blog
Employees, services, and outcome should mirror the intent of any facility, and that’s to deliver an excellent patient experience. Think about it: a patient isn’t coming to you because they like the paintings on the wall, for stimulating conversation or even because...
by Melanie Herron | Aug 8, 2014 | Blog
Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. However, in the digital age where...
by Melanie Herron | Aug 1, 2014 | Blog
When you have a question about something you probably go to Google or another search engine to try to find the answer. Have you ever been overwhelmed with a myriad of unrelated web links you receive in your search results? You then adjust your search by changing your...
