by Melanie Herron | Jul 11, 2012 | Blog
Inexpensive medical marketing seems difficult to imagine. That is because traditional marketing (TV, radio, newspaper and direct mail) methods are expensive, and depending on the market, are often ineffective. Marketing doesn’t have to be expensive or ineffective. In...
by Melanie Herron | Jul 5, 2012 | Blog
We are at the midpoint of 2012. This is an important time of the year to pause and assess where you are as a medical practice with respect to your 2012 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or are you in line with...
by Melanie Herron | Jun 27, 2012 | Blog
Within any organization it is important to measure the effectiveness of your marketing strategy. This also applies to the unique healthcare industry. Dollars are often tight and must be spent wisely. To ensure you are making the most out of your marketing investment,...
by Melanie Herron | Jun 19, 2012 | Blog
If you are interested in improving your patient satisfaction scores, you should consider investing time and money in your staff. The Health Care Satisfaction Report by Press Ganey, Inc., noted that increases in employee satisfaction are associated with increases in...
by Melanie Herron | Jun 13, 2012 | Blog
Even with so much technology at our disposal, it can be quite challenging to find a good healthcare provider. There are an abundance of providers out there, but how do you find “the one” – the one that is going to provide the best care? And what constitutes the...
by Melanie Herron | Jun 5, 2012 | Blog
Many of today’s consumers are quite tech savvy and rely heavily on the internet to research virtually everything, including doctors they are considering seeing. If you are not managing your online reputation, you are doing yourself a disservice. While you may offer...
