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Social Media’s Impact on Medicine

Social media provides an excellent platform for businesses to grow – but only when used properly. Many medical providers are hesitant about implementing social media into their medical practice. Many choose to implement social media without a strategy – virtually...

Why Marketing at the Point of Care is So Important

Patients come to your practice every day with a specific need. As a medical provider, it is your goal to meet most, if not all of your patients’ medical needs. What happens when your patient has a need that is not brought up during a visit because they do not know...

Compassionate Marketing

There are many different ways to communicate a message to a patient or prospective patient. I find the most successful messages are those that resonate with your consumer. North Carolina based hospital system, Wake Med, is doing just that through their radio and print...

When Traditional Marketing Fails Where do You Go?

When most people think of marketing, they envision traditional outbound marketing consisting of direct mail, television, radio, cold-calls, and print advertising.  Outbound marketing’s main focus is finding new patients. Depending on the medical specialty and...

New Social Media Residency for Physicians

Social media has become very common within the healthcare arena, especially when paired with a medical marketing strategy. Medical practices and hospitals are opening their doors to a new way to reach potential patients. Those who have had concerns about whether or...