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How Not to Grow a Medical Practice

Patients have many choices available when considering a health care provider. Insurance companies are relied on less frequently when it comes to medical provider selection. Patient satisfaction is the cornerstone to any marketing growth plan. There are numerous ways...

It’s Medical Marketing Half Time

July marks the halfway point through the 2011 calendar. It is an important time of the year to pause and assess where you are as a medical practice with respect to your 2011 marketing goals and objectives. Are your numbers lower or higher than you are were hoping or...

The Power of the Human Connection

Even though doctors and patients these days seem to be surrounded by technology, the foundation of medicine stems from face-to-face interaction. The heart and soul of healthcare lies in human contact, genuine concern, and empathy. We here at MindStream Creative are...

Is Social Media in Healthcare Here To Stay?

This week an article featured on KevinMD.com highlighted a growing quandary in the medical community – how to balance social media with online professionalism. The article, written by a medical student, talks briefly about how new and upcoming medical school graduates...

How to Generate New Content For Your Healthcare Blog

One of the easiest ways to generate inbound traffic for your healthcare practice’s website is by keeping an online blog. We recommend that you update your blog on a consistent basis – once a week can be a reasonable goal for a beginning blogger – but oftentimes it can...

Keeping Up with Your Practice’s Competition

When it comes to healthcare, patients have choices to make. If you are in a field such as ophthalmology, otolaryngology, plastic surgery or aesthetics, which often requires patients to pay out of pocket for services not covered by insurance, then you are more aware of...