by Melanie Herron | Jun 20, 2011 | Blog
One of the most important things you can do in order to drive traffic to your healthcare website from a search engine is to create and maintain an online blog. We here at MindStream Creative stress this frequently, because it is a fun and fairly straightforward way to...
by Melanie Herron | Jun 13, 2011 | Blog
If you have made the decision to adopt a social media marketing strategy for your healthcare practice, you have probably run into an application called Foursquare while researching popular social media trends. Foursquare is a mobile-based application that allows its...
by Melanie Herron | Jun 6, 2011 | Blog
Return on investment (or ROI) is a familiar concept to nearly every business owner. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. In the traditional world of economics, ROI refers to a...
by Melanie Herron | May 31, 2011 | Blog
Medical practices want to grow. They want to capture as many patients as they can. It is normal to want a business to be successful. The key lies in keeping the business. With a reduction in health care reimbursements, seeing more patients is more necessary than ever....
by Melanie Herron | May 24, 2011 | Blog
When your medical practice begins its social media campaign, one of the foremost actions you take should involve creating a Facebook page. Why? Because, like any business, you go where your customers are, and Facebook is where your patients live. It has over 500...
by Melanie Herron | May 16, 2011 | Blog
Blogging can be a difficult task for some physicians because the task of creating unique content on a consistent basis is stressful. At times, you might find yourself sounding like a broken record, repeating the same ideas over and over again until they are trite and...
