by Melanie Herron | Jul 15, 2024 | Blog, Content Marketing, Digital marketing, Marketing Tips, Medical Marketing, Social Media Marketing
As we slide deeper into 2024, healthcare businesses must assess how their business is performing compared to their goals for the year. It is equally important to review marketing performance to identify changes that need to be made if a tactic is underperforming. ...
by Allie O'Brien | Jun 18, 2024 | Blog, Marketing Tips, Medical Marketing
In today’s digital age, video content has become an essential tool for healthcare marketing. With its ability to convey complex information in an engaging and easily digestible format, video can significantly enhance patient engagement, build trust, and drive...
by Melanie Herron | May 31, 2021 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing, Uncategorized
If you run a healthcare clinic, be it a physical therapy practice, a dentistry office, or a clinic for holistic medicine, there’s one measurable by which you will ultimately judge the success of any marketing effort: the number of new patients in the door. So...
by Melanie Herron | Feb 25, 2021 | Blog, Marketing Tips, Medical Marketing, Referral Marketing
Healthcare has become a highly competitive business. Patients have evolved into healthcare connoisseurs with high expectations of their providers. Most consumers do a significant amount of homework before choosing a provider or having a procedure. With this evolution,...
by Melanie Herron | Sep 19, 2019 | Blog, Medical Marketing
It all comes down to experience. No matter what service your company provides, if the experience is lacking, your business will suffer for it. Delivering WOW experiences should be the goal of every business owner. They are strongly tied to the experience people have...
