by Melanie Herron | Sep 12, 2013 | Blog
It’s September, which means the year will be over in less than 3 months. It’s now time to start planning for 2014. To plan for the new year: 1. Analyze the Year’s Performance An effective way of analyzing the practices medical marketing strategy for the year is...
by Melanie Herron | Sep 5, 2013 | Blog
In the 21st century, managing a reputation online is vital to the survival and growth of a medical practice. The Internet is usually the first place a new patient encounters a practice. How the practice is represented online will determine if a prospective patient...
by Melanie Herron | Jul 23, 2013 | Blog
Effective marketing strategies are designed to both attract new patients and retain existing ones. Many medical marketing strategies focus on attracting new patients and ignore strategies for patient retention. The best way to retain existing patients is by building...
by Melanie Herron | Jul 18, 2013 | Blog
A marketing plan’s purpose is to attract new patients and retain old ones. An important component of a successful marketing strategy is social media and it is important to remember that marketing should not only be about your practice. A prospective patient often...
by Melanie Herron | Jul 11, 2013 | Blog
Medical marketing can seem overwhelming at times but can be made easier by streamlining your medical marketing efforts. To make marketing efforts easier, a practice can develop a marketing plan and conduct a marketing analysis. 1. Conduct a Marketing Analysis A...
