by Melanie Herron | Mar 12, 2020 | Blog, Marketing Tips
Some things are just more fun in quantities greater than one. This is especially the case when it comes to marketing. When you put all of your proverbial marketing eggs in one basket, you limit your opportunities for success. Yeah, you may save money, but consider how...
by Melanie Herron | Jan 20, 2020 | Blog, Content Marketing, Marketing Tips, Medical Marketing, Social Media Marketing
“You can’t hit targets you aren’t aiming at.” This compelling quote from the founder of BNI founder, Dr. Ivan Misner, is a perfect introduction to the importance of goal setting. The new year brings about change in many forms. In business, the new year often means...
by Melanie Herron | Nov 14, 2019 | Blog, Marketing Tips
The last quarter is an important time for business executives and marketers. It is the time of year for assessing overall marketing performance so the right decisions can be made for the coming year. If this isn’t the very first thing you do when developing a...
by Melanie Herron | Aug 15, 2019 | Blog, Referral Marketing
You’ve probably heard that success in business is often more about who you know than what you do. While knowing the right people can launch your business’s success, if you don’t provide a quality product, your success will be limited. Developing relationships...
by Melanie Herron | Jul 12, 2019 | Blog, Social Media Marketing
Return on investment isn’t a new concept. It is the measure of the effectiveness of a marketing strategy, represented as a percentage of positive or negative growth. For some areas of marketing, putting ROI into concrete figures is pretty black and white (and...
